manager.flow

What Every People Manager should Know about Marketing

September 28, 2021 Emily Tsitrian Season 1 Episode 10

If you're a people-manager and you think of "marketing" -- do you just think "advertising?" 

If so - you'd be wrong. Marketing has become a huge strategic growth lever in tech, and leaders of all types would be well served to understand some of the fundamentals.

In this episode, we chat with Dorian Stewart, a marketing leader, about this topic as well as his experience in people-management in marketing organizations, as well as some discussions on how people-managers can help support people of color thrive in marketing organizations and on teams.

Today, Dorian is the Head of Global Demand Generation at SmartRecruiters, whose mission is to connect people to jobs at scale. Prior to SmartRecruiters, Dorian worked at Terminal, where he played a major role in building out the demand and expansion strategy, helping build remote engineering teams for hypergrowth businesses.

He holds a Bachelor's degree in Psychology from UCLA and a Masters' Degree in Communications Management & Technology from NYU.

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